Purpose: This paper explores the application of sustainable marketing practices in higher education institutions, focusing in particular on the perspectives and experiences of students as direct users of the service. Given that sustainability has become an important issue globally, integration of su...

Descrición completa

Gardado en:
Detalles Bibliográficos
Main Authors: Dunja Meštrović, Lidija Bagarić, Marija Ham
Formato: Artigo
Acceso en liña:https://doaj.org/article/782bf115038444f88dd62ac5054a5864
Tags: Engadir etiqueta
Sen Etiquetas, Sexa o primeiro en etiquetar este rexistro!