Purpose: This paper explores the application of sustainable marketing practices in higher education institutions, focusing in particular on the perspectives and experiences of students as direct users of the service. Given that sustainability has become an important issue globally, integration of su...

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Autores principales:	Dunja Meštrović, Lidija Bagarić, Marija Ham
Formato:	Artículo
Acceso en línea:	https://doaj.org/article/782bf115038444f88dd62ac5054a5864
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