Purpose: This paper explores the application of sustainable marketing practices in higher education institutions, focusing in particular on the perspectives and experiences of students as direct users of the service. Given that sustainability has become an important issue globally, integration of su...

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Hauptverfasser:	Dunja Meštrović, Lidija Bagarić, Marija Ham
Format:	Artikel
Online-Zugang:	https://doaj.org/article/782bf115038444f88dd62ac5054a5864
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